Web development discipline with SEO and marketing context.

I'm a Spokane-based web developer who cares about the full path from search to lead. A fast, well-built website matters, but it also needs clear positioning, useful service pages, local SEO signals, and tracking that shows what is actually working.

I currently work as a Digital Marketing Specialist - Web & Search at Horizon Credit Union, where my day-to-day work sits right at the intersection of websites, search visibility, analytics, and digital marketing execution.

My background in Environmental Science and Education shaped how I work: understand the context, make the complex parts clear, and be precise with the details. That carries into how I build websites, interpret data, and explain tradeoffs to business owners.

Professionally, I work across modern web development and digital marketing: Next.js, React, TypeScript, analytics, technical SEO, and conversion-focused page structure. For small businesses, that mix is useful because the site has to function as both a technical asset and a sales asset.

My goal with Tyler Varzeas Web + SEO is straightforward: help local service businesses improve the parts of their website that make customers find them, trust them, and contact them.